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WM Capital: Alexander DrFleming, the first Italian service pharmacy format takes off at Verona Airport




                                                                                                                                Press Release

WM Capital: Alexander DrFleming, the first Italian service pharmacy format takes off at Verona Airport
First opening of a health service point at an airport, with a flow of almost 3 million passengers a year
The first service point in Milan celebrates its first birthday: clients go for the full check-up program (27%)

Milan, 29 October 2014 - Alexander Dr Fleming, the specialist franchise network in the development of pharmacies, pharmacies selling over-the-counter products only and corners designed by WM CAPITAL, a company specialising in Business Format Franchising and listed on the AIM Italia Italian Stock Exchange, has signed an agreement with Verona Airport for the first opening in Italy of the new DrFleming service point in an airport area, which offers the passengers at Catullo a sales point for over-the-counter products with the possibility to have medical check-ups, while waiting for their flight to depart. Due to its location in the check-in area, the Alexander DrFleming shop will be a reference point for health consultancy and tests for passengers and the surrounding area.

Fabio Pasquali, Managing Director of the WM Capital Group commented “The presence of DrFleming service points in the busiest public areas, such as shopping centres, airports and stations, is part of our development strategy on an Italian and international level.  Through the opening at Verona airport, we will be able to offer a complete range of services and products guaranteed by our formula that distinguishes our quality, reliability and speed".

Paolo Arena, Chairman of Verona Airport added: “We want to offer our passengers and visitors innovative proposals that allow us to make the most of their time in the airport while waiting for their flight or when they land after a trip. The partnership with WM Capital is following this direction and we are pleased to be the first airport to offer its passengers this service”.

The area of the new point of sale at Valerio Catullo airport, due to open in December, will have a part for medical check-ups and a sales and reception area. The first DrFleming flagship store that opened in Milan in November 2013, recorded a prevalent demand for blood tests (37%) in a year of business, focusing on the self-check-up program proposed by DrFleming to its clients: a complete solution for a health check through all the basic tests. In just a few minutes, for a similar price to the standard co-payment charge, you can obtain a full view of your state of health.  The second item in demand was dietary intolerances (34%) accompanied by consultancy for personalised diets. This is followed by dermatological tests (mole mapping: 5%) and cardiology tests (4%).

Verona airport is in the centre of North Eastern Italy, in one of the most competitive areas of Europe in terms of business and population, over 10 million people, with a flow of over 2.7 million passengers per year, hence one of the busiest Italian airports. Verona airport offers connections with direct and connecting flights, to the main Italian and European cities and intercontinental destinations. In the airport there are 40 points of sale and 4,800 parking spaces, of which 750 are covered.

WM Capital, which specialises in Business Format Franchising, promotes the growth of companies through the development of franchising systems in Italy and abroad, providing industrial and operational know-how and a qualified international network. The company works in the multimedia industry through the brand AZ Franchising and in the pharmaceutical industry through the subsidiary Alexander Dr. Fleming. Through its experience in franchising with the development of 600 formats, WM Capital selects innovative business models in sectors with high potential for growth and directly supports network systems with development projects and concrete possibilities to create value over time.
For further information:

Sara Biasi
PR Manager
Garda Airports - Verona and Brescia
tel +39 045 8095784