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06/06/2013

MERIDIANA CELEBRATES ITS 50TH ANNIVERSARY IN VERONA WITH THE LAUNCH OF ITS NEW INSTITUTIONAL CAMPAIGN AND A SINGLE BRAND.

A WIDE RANGE OF FLIGHTS FROM VALERIO CATULLO AIRPORT CONFIRMED FOR SUMMER 2013


Verona, 29 May 2013 - The celebrations for the 50th anniversary of Meridiana continue: the company, after Rome and Milan, has chosen Verona, a city historically connected by the carrier, to celebrate this prestigious goal with all its passengers and that allows Meridiana to be entitled as the longest-serving carrier in Italy.

Meridiana was indeed one of the first airlines to operate at Catullo airport since 1988, when it began its national connections from Verona to Sicily and Sardinia.

In the following years, the commitment of this carrier with Verona airport was further strengthened with an increasing offer of various flights, meeting the requirements of 14 million passengers, who traveled with Meridiana since the first year of operations in Verona until 2012.

The schedule provided during the summer season is a further confirmation of Meridiana commitment on Catullo airport: 70 scheduled flights to Alghero, Cagliari, Catania, Naples, Olbia, Palermo and Chisinau on a weekly basis in addition to a wide range of leisure chartered connections to Lampedusa, Greek islands, Mahon, Canary Islands and Tel Aviv for a total range of about 29,000 seats per week.

The Company, established in 1963, with its heritage of professionalism, experience and expertise is continuing its process of repositioning. Consistent with the adoption of the new brand, Meridiana is now proceeding to the re-branding of all the Group's aircrafts with a single livery, confirming the colors and the traditional brand.

The special milestone of 50 years will be accompanied by a clear enhancement of Meridiana mission, that has always distinguished itself from its competitors and that today makes it to be internationally recognized.

This was made possible thanks to a transparent pricing policy, that is enhanced by the commercial actions in the recent weeks:

- The possibility to take one hold luggage for free also for passengers with basic rate tickets;
- The renewal of services carnet: on 5th April it was confirmed the possibility to buy a carnet valid on all our Italian destinations, with increased benefits for our clients;
- As of March 28, you can also download the apps Iphone, Ipad, Android and Samsung from the relevant marketplaces, allowing a quick and easy way of buying and managing travel services.
- 2013 is a special year for Meridiana, with a lot of brand new features that will be presented in the upcoming weeks.

We anticipate a few of them:
-From next June on all our aircrafts you can take advantage of an on-board service improvement to ensure a more comfortable travel experience for all our passengers;
-For social networks followers, Meridiana is organizing a competition for all its Facebook friends and you will be able to participate and win a trip to one of our destinations;

More new commercial initiatives will be launched in the next Winter season and will furthermore consolidate Meridiana on the Italian market as a reference carrier.
Within this important process of renewal, there is also the recent operation which led Meridiana Spa to hold directly 96, 42% of the share capital of Meridiana fly and the consequent start of the delisting process of the Company, after the completion of the tender offer, that took place recently.

Meridiana, for its birthday, gave itself a new advertising campaign entitled "Do not stop to look up" An invitation coming from a solid company, with a great tradition behind, for all passengers.

For more information:

Tiziana Biscu
Head of Press Office
Meridiana
Tel +39 0789 52938
Cell +39 348 3975054
Tiziana.Biscu@meridianafly.com

Sara Biasi
Public Relations and Press Office Manager
Garda Airports -  Verona and Brescia
ph  +39 045 8095784
fax +39 045 8095455
Email sbiasi@aeroportoverona.