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20/10/2011

Class CNBC enters the VIP Lounge: Verona Airport to be the first airport to open the doors to its VIP Lounge to the business TV channel from Class Editori

Class CNBC enters the VIP Lounge: Verona Airport to be the first airport to open the doors to its VIP Lounge to the business TV channel from Class Editori

Verona, October 20, 2011 - At 11:00 am today, at the Province of Verona's headquarters at Palazzo Scaligero, the partnership between Class CNBC and Verona Airport will be officially presented, marking the beginning of broadcasts by Italy's leading financial TV station in the airport's VIP Lounge.

The meeting, which focuses on "How TV is changing", will be attended by the President of the Province of Verona Giovanni Miozzi and by Domenico Ioppolo, Professor at the University of Lugano and Chairman of Class Pubblicità. As an expert on media and communications, Ioppolo will be presenting an analysis of how the needs and the habits of media consumers have changed and how television has changed as a consequence. Two other speakers will follow, namely Andrea Cabrini, Director of Class CNBC and Paolo Arena, Chairman of Catullo Spa.

The project was launched on the tenth anniversary of Class CNBC, which broadcasts on channel 507 of Sky. Multiple TV sets will be tuned to the business news channel in selected locations frequented by a high-profile, professional audience.

Verona Airport, as part of its commitment to continuously improving its customer experience, is the first Italian hub to have embraced this initiative. With the Class CNBC schedule, its VIP Lounge will offer passengers an exciting new service. 26,000 passengers pass through the VIP Lounge every year, from all of the nearby provinces (Verona, Vicenza, Trento, Brescia, Rovigo, Mantua, Bolzano). These passengers are drawn from the business community, public institutions, the world of politics, and also include stakeholder representatives.

The airport welcomes business passengers to this dedicated area, of which Banco Popolare is the sole sponsor for 2011. It offers passengers the chance to relax or work, with a selection of the major national papers and international press at their disposal, as well as TV monitors and an area serving coffee and light meals. Passengers can access the VIP Lounge by showing a VIP Card, Card For You, a loyalty card from airlines registered to the service, or by paying a one-off entrance fee. The Business Lounge is open daily from 5.30am to 8.30pm. Inside there is also a smoking room. Lastly, a private check-in desk allows business passengers to check in for flights quickly, while a dedicated gateway allows passengers to go straight to security control.

On the strength of its synergy with CNBC, which provides exclusive access to the world's leading business news network, Class CNBC is the Italian business community's channel of choice. Every day, it offers news, real-time updates and special reports on current financial issues and market trends, making it useful and of interest to a high profile audience that wants to be kept up to date with business and finance content.

This first project at the VIP Lounge in Verona will be followed by other airports and select locations visited by potential viewers in line with the channel's target audience.